For this new festival experience, I worked with the founder of Anam Cara, a non-profit hospice project in LA’s Topanga Canyon. He wanted to create a logo for the festival that would convey the down-to-earth side of the community, incorporate the concept of folk music, and use specific colors that appealed to him.
In addition to illustrating the logo itself, I also created branded ad spots like this one for LA Weekly. I also designed and screen printed the festival t-shirts through my company Sparky Firepants. The t-shirts were sold out and the festival was well-represented in local media with cohesive branding in several formats.
