This is one of several animation and design projects I’ve created with Neustar since 2007. In this piece, their Creative Director needed a looping animation for their trade show booth. I always begin these projects with a rough storyboard, and since I was also illustrating the graphic elements, it was helpful for her to see what those might look like before starting the animation production. As the piece developed, we tweaked timing and blocking until both we and the Marketing Department felt like we had a spot that would attract their core audience.
